Our proprietary data science consultancy uses customer insight, business modelling and media effectiveness measurement to help understand, identify and scale sales opportunities for your business.
MUSE is the data-driven, business modelling and analytics arm of MC&C who, using strong mathematical, statistical and scientific knowledge, help clients grow their businesses by unlocking insights held in customer data.
Our portfolio of skills includes:
Marketing mix modelling, coding bespoke solutions from scratch to all the challenges with which we are faced, rather than using traditional point and click technologies
Attribution modelling, both linearly (through our proprietary ART and Beehive tools) and dynamically using statistical Markov chain methods
CRM database analytics, building a detailed understanding of who our clients customers are using descriptive, demographic and geodemographic data
Recency, Frequency, Value (RFV) analysis, overlaying transactional data with CRM databases to identify our clients’ highest value customers
Profiling customers though Experian’s MOSAIC database (as a reseller) to identify opportunities to increase penetration within the most valuable customer sets
Machine learning modelling to detect the customers most likely to make a purchase in the immediate future and enhance targeting processes
Business scenario planning in the short, medium and long term, analysing how KPIs (e.g. sales and revenue) react to inputs (e.g. spend)
Statistical techniques such as correlation and regression (to identify key relationships between variables) and decision trees / clustering (to develop data-driven customer segmentations)
We’re always keeping up with trends in the analytical community and are excited to test implementing new, cutting edge solutions to help drive growth for our clients. For more information or to find out how we can hep you, get in touch.