MC&C and Google presents

Fad vs Reality: Staying on the pulse in 2019

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‘Fad vs Consumer Reality: Staying on the pulse in 2019’

With the digital world becoming increasingly complex and the likes of AR, e-gaming and machine learning make their mark on today’s marketing landscape, we teamed up with Google to present a morning of debate and discussion with a view to help marketers harness the most effective and accessible new technologies in order to create meaningful connections with their consumers.

Rob Watt, Head of International opens with ‘fad vs trends: what’s the difference and why does it matter?’

As well as a presentation about automation and machine learning from Angie Knibb, MC&C’s Head of Search, the invitation-only audience of brand marketers heard from Sabrina Garufi, Agency Development Manager at Google, who explained the ways in which YouTube converts intent into action, and Parris Francis, Client Services Manager at WARC, who discussed what helps push a trend into reality.

Our Head of Search, Angie Knibb, on the power of machine learning and automation in search.

Parris Francis, Client Service Manager at WARC on pushing a trend into reality.

Delegates were also treated to an entertaining debate between our Director of Digital Ben Foster and Digital Strategists Christian Taylor and Nicholas Graham, who each made an impassioned case for a current fad and both existing and predicted trends before a vote from the floor.

The big debate with Director of Digital, Ben Foster and Digital Strategists Nick Graham and Christian Taylor.

Relive the session through our films from the day below, or follow the conversation on Twitter searching for #FadvsReality2018.

For more information on the presentations or to learn more about how MC&C can help you navigate the digital landscape to drive growth, please contact any of our brilliant speakers or email