David Lloyd Leisure

Driving growth for David Lloyd in a price driven market

‘Driving growth for David Lloyd in a price driven market’

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Challenge:

Increase enquiries and generate new customers in a price driven market by demonstrating the value of David Lloyd clubs amongst their target audience of ‘Prosperous Families’.

Solution:

We partnered with Facebook and turned David Lloyd’s existing DR creative into engaging motion content that demonstrated the brand offering, and then tailored it using bespoke data segments such as club catchment area, usage and propensity to become a member.

Results:

Increased enquiry uplift by 85%
Decreased cost per enquiry by 60%
Increased brand awareness by +25%
Increased brand understanding by +7%